Bril ‘a new day everyday…’

Bril ‘a new day everyday…’

About this project

GeoResource contacted us in early 2015 to help them create a new brand identity for their new detergent named Bril. After months of Research we came up with the new Bril branding and made huge waves in the detergent market. We created a 5-year communication strategy and also their first television advert. Together with the marketing team at GeoResource we came up with the tag line, ‘Bril, a new day everyday’

We created a brand personality and characters that helped guide creative and concepts. The colors were chosen to stand out in the CEMAC region as well as design and feel of the graphics. We went for a more vibrant, floral based concept showing off what we thought was Bril’s strong point. The floral essence later became a character in its own right helping distinguish Bril once more from the competition.